The four cornerstones
- Emotionally intelligent communication: start from your target audience, empathise, tune your communication and connect;
- Purposeful communication: what effect do you want to achieve? Determine your strategy and be concise;
- Storytelling communication: take your conversation partner or audience with you, structure your message, inspire and motivate;
- Systemic communication: determine the setting, choose your media, provide structure and create a stimulating environment.
