Storytelling

• Storytelling

  You've got the Stopping Power!

  Imagine: a quiet street, where the rhythm of the day is determined by passers-by, the rustling of leaves and the occasional ring of...

  Imagine: a quiet street, where the rhythm of the day is determined by passers-by, the rustling of leaves and the occasional ring of a bicycle bell. My desk by the large window on our street is my favourite place in the house, where the inside and outside worlds meet. I always sit here; musing about the outside world that feeds my inner world with mental oxygen and inspiration.

  The power of an eye-catcher

  This weekend, the windowsill and desk brought a new scene. Between the usual ballpoint pens and notepads, Christmas parcels and twinkling lights suddenly nestled. A subtle but thoughtful change with an unexpected effect: people who would normally walk past undisturbed now stand still. Their eyes caught by the glow, their curiosity piqued by the unexpected. And there, between the parcels and the festive greenery, they discover something more, the logo of The House of Coaching.

  StorytellingCommunicatieVisueel werken
  Nov 6, 2023 · 5 min read
• Storytelling

  CEOs reveal 5 effective principles of Storytelling

  Jobs, a master of storytelling, knew exactly how to captivate his audience. He did not start with technical specifications or sales pitches. Instead...

  CEOs reveal 5 effective principles of Storytelling

  Jobs, a master of storytelling, knew exactly how to captivate his audience. He did not start with technical specifications or sales pitches. Instead, he told a story. He spoke about how the iPhone would revolutionise the way we communicate, work and play. He painted a picture of a future where we would no longer be tied to our desks, but would be free to work and communicate from anywhere.

  Jobs' presentation was a perfect example of the "Show, don't tell" principle. He did not just show the audience what the iPhone could do, but also let them feel what it would be like to own one. He used sensory language, created an emotional connection, was authentic and made use of symbolism and metaphors.

  StorytellingLeiderschap
  Jul 8, 2023 · 8 min read

• Presenting and speaking
• Interpersonal skills
• Communication
• Working visually
• Leadership

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