Part 1: morning
You explore the foundations of sustainability and analyse successful sustainability communication campaigns.
This page was translated from Dutch with AI.
Sustainability communication
You want colleagues and stakeholders to take action for sustainability, but your message gets stuck in good intentions. In this in-company training you learn to use sustainability communication to create awareness and change behaviour. The training takes two half days for 6 to 12 participants.
Do you recognise this?
You have given a nice presentation about the sustainability goals of your organisation. The questions afterwards are about something else: who has to do extra work for this now, and why now? You notice that your answers slip into big words and good intentions.
In the corridor people nod kindly and yet little changes. You believe in the topic, but you do not know how to convey that conviction to people who think differently about it.
Sustainability is on the agenda, and yet:
- you do not really know how to integrate sustainability into your daily work;
- you notice little involvement in sustainability initiatives;
- you find it difficult to communicate about complex sustainability issues;
- you sometimes face people with a different point of view.
If sustainability communication does not work, no actions follow and employees and stakeholders stay on the sidelines.
Why does your sustainability story not land?
Those who mainly explain why something is important soon talk about the world instead of the workplace. People do not recognise themselves in the story and let it pass them by. Then you work harder on your message, and it only becomes heavier.
That is exhausting. You remain enthusiastic, but you see little movement and you start to doubt whether people want to hear you. A dissenting voice in the room then affects you faster than necessary.
It does not have to stay this way. Getting people moving is not just a matter of persuasion, it is a form of communication that you can learn.
How do you get a sustainability message moving?
A message works when people recognise themselves in it. You achieve that with stories, clear language and a plan, and you can practise that.
Our coaches understand how frustrating it is when a good cause does not land. In two half days you explore the foundations of sustainability and analyse successful campaigns, then you learn to create engaging stories and draw up a communication plan.
You practise with your own messages and measure what they bring about. This is how you get to the results below, and to conversations in which people really think along.
What you can do after the training
After the training you can:
- explain the basic principles of sustainability and the role of communication in sustainable actions;
- tell inspiring stories that involve and motivate people to act more sustainably;
- communicate clearly about complex sustainability issues;
- deal with conflicting points of view;
- convey sustainability messages internally and externally in an appealing way;
- draw up a communication plan for sustainability and measure the impact of your communication.
This is how we approach it
The training consists of two half days.
Part 2: afternoon
You learn to create engaging stories and develop messages that resonate with your target audience. You practise designing sustainability communication plans and measuring the impact of your communication.
Afterwards you keep practising
Every training is extended in the THOC Learning Space, our digital learning platform with course material, a syllabus and instructional videos. You continue working at your own pace and get an AI Coach who knows the lesson.
We work experience-oriented: you get practical exercises and real-life scenarios, so that you apply what you have learned immediately.
Who gives this training
Our coaches can give this training. Are you a sustainability professional, marketer or someone who wants to promote sustainability initiatives? Tell us what your team needs, and we will tailor the programme.
Frequently asked questions
Practical details
- Formula: In-company training
- Languages: English, Dutch
- Participants: 6 to 12