Half day 1: communication and non-verbal signals
You explore communication theories and the impact of non-verbal signals during sales conversations.
This page was translated from Dutch with AI.
Sales conversations
You feel the stress rising before a sales conversation, or you miss opportunities because you do not know how to handle customer objections. In this training course, you learn to hold sales conversations with structure, confidence and an eye for what the customer needs. The training course consists of two half days for 6 to 12 participants, in Dutch or English.
Do you recognise this?
Halfway through your explanation, a customer says: that is quite expensive. Your heart beats faster and you start talking faster, hoping you can still talk away the objection. A few minutes later the conversation is over and you do not know what the customer actually wanted.
Afterwards, you replay the conversation in your mind. You doubt yourself, and the next appointment feels heavier than the previous one.
In sales conversations:
- you feel stress and uncertainty rising;
- you do not know how to handle customer objections;
- you miss important insights about what the customer wants;
- you fail to convince prospects.
Without structure and effective communication, stress can grow and you can become uncertain about your sales goals.
Why does selling feel so stressful?
A sales conversation is about trust and about two people who need to understand each other. If you do not have a fixed structure, you go by feeling and everything depends on how the day goes.
Without structure, you easily miss opportunities. You do not hear the real objection, you do not ask the questions that matter and the stress keeps coming back every time. That costs energy and it eats away at your confidence.
It does not have to stay this way. You learn to have a good conversation by practising.
How do you hold a conversation that really helps the customer?
Selling is a skill with recognisable steps. Anyone who knows how to build a conversation listens better and reacts more calmly to objections.
Our coaches know the tension of those first minutes. We combine methods from sales with positive psychology and systems thinking, so that you see both the technique and the person in the conversation.
In two half days, you work on communication and non-verbal signals, and you practise in role plays with feedback and sales strategies. This way, you enter a conversation with structure and confidence.
What you can do after the training course
After the training course, you can:
- use strategies and techniques for convincing sales conversations, internally and externally;
- recognise and use customer needs and customer motivations during the sales process;
- respond to different customer types and customer needs;
- overcome customer objections and work towards a deal;
- enter a conversation confidently and purposefully.
This is how we approach it
We combine methods from sales with positive psychology and systems thinking. The training course consists of two half days.
Half day 2: feedback and sales strategies
In workshops and role plays, you practise constructive feedback conversations and develop effective sales strategies.
Afterwards you keep practising
Every training course is extended in the THOC Leerruimte, our digital learning platform. You receive learning materials there to explore the concepts further.
We work in an experience-oriented way: you immediately get to work with practical exercises and apply your skills in situations that resemble real conversations.
Who gives this training course
Our coaches can give this training course. Tell us which conversations your team struggles with the most, and we will tailor the role plays to them.
Frequently asked questions
Practical details
- Format: Personal coaching
- Languages: English, Dutch
- Participants: 6 to 12