This page was translated from Dutch with AI.

Advertising and Promotional Communication

Do you often struggle to determine your target audience and approach them effectively in advertising and promotional communication? And do questions such as who your potential customers are and how you can convince them of the value of your product or service often come up for you?

Failing to accurately identify the target audience can lead to wasted marketing budgets and a lack of engagement from the intended recipients.

Discover our training in advertising and promotional communication, a structured approach to tackle these challenges. Gain more insight into how people respond to advertising messages and promotions. Through our practical approach, you will learn how to develop effective advertising and promotional campaigns that resonate with your target audience and prompt them to take action.

Furthermore, we provide extensive learning materials on our digital learning platform, including a syllabus and instructional videos. This gives you the opportunity to gain additional knowledge and insights at your own pace, which helps you to effectively apply the learned techniques in advertising and promotional communication.

Learning objectives

Develop a deep understanding of the principles and techniques of effective advertising and promotional communication.
Learn how to create and communicate a strong brand identity.
Explore different media and channels for advertising and promotions, and learn how to use them strategically.

Programme (per half day)

Session 1: Foundations of Advertising and Promotional Communication
Exploration of advertising theories and strategies.
Analysis of successful advertising campaigns and promotions.
Session 2: Brand Identity and Positioning
Development of a strong brand identity and brand positioning.
Creation of persuasive messages that resonate with the target audience.
Exploration of different advertising media and channels.
Practical exercises in the strategic planning and execution of advertising campaigns.

Experiential learning at The House of Marketing

At The House of Marketing, we believe in an interactive and experiential learning approach. Our training in advertising and promotional communication offers participants the opportunity to actively take part in the learning process through practical exercises, case studies and discussions. We encourage maximum interaction and the exchange of experiences to create a learning environment that is inspiring, engaging and effective.

Take the first step towards improving your marketing skills today! Register for our training in Advertising and Promotional Communication and discover how you can create effective advertising campaigns that appeal to and engage your target audience.

Would you like to develop these 21st Century Skills in your people, team or organisation? Please contact us and we will work out a programme together!

Practical details

Format: In-company training
Languages: English, Dutch
Participants: 6 to 12

Request a tailored programme