Half day 1: platforms and target audiences
You explore the different social media platforms, their target audiences and the best practices for each platform.
This page was translated from Dutch with AI.
Social Media Marketing
You do not really know how social media work, what to post and when. In this in-company training you learn to use social media strategically as a marketing and communication tool, with a content strategy that suits your brand. The training consists of 2 half days for 6 to 12 participants, in Dutch or English.
Do you recognise this?
It is Friday afternoon and you still need to quickly post something for the weekend. You scroll through old posts, look for a photo and type a text that only half convinces you.
A few hours later you look at the reactions and there is almost nothing. You wonder if it was the time, the platform or you, and you have no idea where to start making adjustments.
When you work with social media:
- you do not really know how the platforms work;
- you doubt what to post and when;
- you feel like you are wasting effort;
- you do not achieve the results you want.
That lack of clarity causes frustration and disappointment. With a clear strategy you know what you are doing and why.
Why does posting yield so little?
Social media require new choices every week: which platform, which topic, which moment. Without a clear strategy you decide on gut feeling every time, and that feels like gambling.
That costs time and motivation. You keep posting without knowing what works, and every contribution looks like the previous one. What started as an opportunity to show your brand, gradually feels like an obligation you have to tick off.
It does not have to stay that way. Using social media is not a matter of luck, it is an approach you can build up.
How do you turn social media into a clear plan?
You first learn why people react, and then how you align platforms, target audience and content. This way a plan replaces the gambling.
Our coaches know the pressure to be visible. In two half days you work with practical exercises and real-life case studies: first the platforms and target audiences, then a content strategy that suits your brand identity and goals.
You also get insight into community management, influencer collaboration and measuring your results. This is how you grow towards the skills below.
What you can do after the training
After the training you can:
- understand the psychology behind effective social media strategies;
- choose and use different platforms, their target audiences and best practices to achieve your goals;
- create engaging content that appeals to and involves your audience;
- develop a content strategy that aligns with your brand identity and goals;
- tackle community management and influencer collaboration and measure your results on social media.
How we approach it
The training consists of two half days with practical exercises and real-life case studies.
Half day 2: content strategy and community
You develop a content strategy that suits your brand identity and goals. In addition, you discover advanced strategies for community management, influencer collaboration and analysing social media data.
Afterwards you keep practising
Every training is extended in the THOC Learning Space, our digital learning platform. You get course material there, including a syllabus and instructional videos.
We work in an experience-oriented way: you learn by doing and apply the concepts immediately.
Who gives this training
Our coaches can give this training. Are you a marketer, entrepreneur or professional and do you want your team to have a stronger presence on social media? Tell us what you need, and we will tailor the programme to that.
Frequently asked questions
Practical details
- Formula: In-company training
- Languages: English, Dutch
- Participants: 6 to 12