Learning objectives:
- Develop strategies for effective marketing communication.
- Increase your understanding of the psychology behind consumer behaviour.
- Learn how to create engaging content that appeals to and involves your target audience.
This page was translated from Dutch with AI.
Marketing communication
Strengthen your marketing communication and increase your impact
Do you also find marketing communication such a complex task, where it is difficult to formulate the right message that resonates with the audience? Have you ever noticed that unsuccessful marketing messages can lead to a lack of customer engagement and frustration within the marketing team? This can reduce confidence in your company's marketing strategies and stagnate growth.
Discover our training in marketing communication, a structured approach to tackle these challenges. We teach you to understand and apply consumer psychology for effective marketing messages.
With our course materials, including a syllabus and videos on our digital learning platform, we provide you with practical tools and strategies that are immediately applicable. With our help, you can optimise your marketing communication, increase customer engagement and take your business to new heights.
Programme (per half day):
- Part 1: Explore the basic principles of effective marketing communication and the impact of consumer behaviour.
- Part 2: Workshops on developing persuasive marketing messages and creating engaging content. Practical exercises and simulations to apply the learned concepts in real marketing campaigns.
Experience-oriented learning at The House of Coaching
At The House of Coaching we believe in learning by doing. Our training courses offer practical exercises and real-life case studies, so you can immediately apply the learned concepts.
Are you a marketer, entrepreneur or professional who wants to improve their marketing communication skills? Contact us today to organise this training for you and/or your team.
Would you like to develop these 21st Century Skills in your people, team or organisation? Contact us and we will work out a programme together!
Practical details
- Format: In-company training
- Languages: English, Dutch
- Participants: 6 - 12