Forget your pitch; this is how you become a real networker!

The trap of the endless pitch

We have all been there. You walk into a networking event and in no time you are bombarded with pitches. But how many of those conversations do you actually remember? Exactly, not many. If you want to excel at networking, it is time to shift the focus from 'self-promotion' to 'human interest'.

Why do people not remember your pitch?

It is a classic pitfall: promoting yourself and executing your pitch to perfection. But let us be honest, people do business with people they trust, not those with a well-rehearsed monologue.

"I now understand how important it is to make a connection with people. Not selling, but connecting!"

The power of real connection

The real magic happens when you stop talking and start listening. By making an emotional connection, you build a relationship that goes beyond a simple transaction.

Show genuine interest with open questions

Instead of asking: "What do you do?", you are better off asking: "What drives you in your work?" or "What was your highlight this week?". These kinds of open questions invite a deeper conversation and show that you are genuinely interested. Read more on our learning card about open questions.

Listen actively

Listening is more than not talking. It is about truly understanding what the other person is saying and responding to it. Nod, make eye contact and ask follow-up questions to show that you are really listening. Discover the art of active listening.

"I regularly notice how annoying it is when someone 'hijacks' your conversation. Now I have the techniques to get the conversation back on track."

Ensure a natural 'click'

Look for common interests or experiences. This can be something as simple as a shared hobby or a mutual challenge at work. Learn how to build rapport effectively.

Deepen the conversation, deepen the connection

Ask questions that go beyond the superficial. For example, ask about someone's biggest challenges or successes. These types of questions create a deeper layer of trust and understanding. Delve into the art of connecting.

Smile!

A simple smile can do wonders. It breaks the ice and makes the interaction more pleasant. Moreover, a smile is contagious; it sets the tone for a positive experience. Discover the power of non-verbal communication.

"I rattle on and keep going. Now I am aware of this. I have discovered the power of silence."

The real networker: from pitch to connection

A pitch without an emotional connection is like a house without a foundation: it will collapse sooner or later. But a genuine connection? That is the beginning of a long-lasting, valuable relationship.

"Until now, I dreaded networking. But now I am really looking forward to the next networking opportunity."

Would you also like to take your network to a higher level? Sign up for our TogetherWorkx networking sessions and experience the power of real connection for yourself. Register here!

By Steff Vanhaverbeke