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Sales & Business Development Mastery with AI

Your schedule is full and preparing for client meetings takes hours. In this coaching programme of twelve personal sessions you learn to use AI smartly in your sales flow, starting from your way of working. For experienced sales and business development professionals who do not want tool overload.

Do you recognise this?

It is Monday morning and your schedule is already full before you have finished your coffee. Between two meetings you try to follow up on a quote, prepare a pitch and call back a lead that has been open for a week. Meanwhile someone on LinkedIn says that AI does all this in minutes.

You open a tool, try something out and give up, because it does not fit how you work. You know it can be better, but you have no time to figure out how.

You know how to build relationships and make an impact in conversations. Yet you notice that:

  • your schedule is full, but your energy drains away;
  • leads are not always followed up consistently;
  • preparing for client meetings takes hours and your presentations are missing something;
  • you hear about AI everywhere, but do not know how to really integrate it into your daily sales practice.

You do not want to dive into an AI course that overwhelms you with tools. You want to be coached to really do things differently.

Why does sales take so much time and energy?

A lot of sales time goes to work that does not sell: preparing, following up, looking things up, repeating. You keep doing that yourself because you want to serve your clients well. That is understandable, but it leaves little room for the conversations where your strength lies.

So you keep losing time on things that do not sell, while clients are increasingly well informed and expect more. That feels like falling behind, even when you work hard, and your energy seeps away.

It does not have to stay this way. Using AI smartly is not a matter of more tools, but of an approach that suits you, and you can learn that.

How do you use AI smartly in your sales flow?

You do not need to be a technical type. You start with your own way of working and choose a few small interventions that really save time.

Our coaches combine experience with AI integration and personal development, and they understand how full a sales schedule is. We start from your sales flow and work with the Cognitive Agility framework: flexible thinking, strategic acting and mental switching under pressure.

In twelve personal sessions, with sparring in between, we build that up step by step. This is how you reach the results below, without tool overload.

What you can do after the programme

After the programme you can:

  • map out your current sales flow and see where AI can save you time;
  • use AI for schedule management, market analysis, email automation and pitch preparation;
  • structure your lead follow-up;
  • tackle your preparation for client meetings and presentations faster and more sharply;
  • embed what you have learned into your daily work, with small and achievable interventions.

This is how we approach it

This is an intensive 1-on-1 coaching programme. Not a ready-made software training, but a human-centred programme that uses AI strategically in your personal way of working.

1. Intake from your practice

In a first intake we map out your current sales flow and look at where you can make gains. You also immediately receive a concrete analysis of your current sales flow. You can immediately schedule your intake online.

2. Twelve personal sessions

Step by step we optimise your structure and apply AI in a way that feels natural. The programme rests on the Cognitive Agility framework: flexible thinking, strategic acting and mental switching under pressure.

3. Sparring between sessions

Between sessions you stay connected via online sparring moments or quick questions to your coach. This anchors what you have learned in your daily work.

You can read more about our approach to AI at AI Superworker. Do you want to tackle AI with your entire team? Then view Working with Generative AI.

Who gives this training

Our coaches combine experience with AI integration and personal development. They get to know your work context and work structurally with you on your sales power.

Frequently asked questions

Who is Sales & Business Development Mastery with AI for?

For experienced sales and business development professionals who want to strengthen their natural qualities with AI. It is an individual programme, so we start from your own work context and sales flow.

How does the programme work?

It starts with an intake in which we map out your sales flow. This is followed by twelve personal sessions and you can spar online or ask quick questions to your coach in between.

Is this a software training?

No. We do not impose tools, but make you stronger in thinking, switching and deciding. We use AI smartly and strategically for this, tailored to your way of working.

How much does the programme cost?

Every programme is tailored, so we work with a quote after we have heard your question. Request a quote via contact.

In which language is it given?

In Dutch, English or French. The number of places is limited, because it is an individual programme.

Practical details

  • Formula: Personal coaching
  • Languages: Dutch, English, French
  • Sessions: 12
  • Participants: 1

Request a tailored programme

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