2 articles
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Who are your community workers?
Many of us navigate a sea of business connections, from LinkedIn contacts to business partners, without fully realising the potential that...
Many of us navigate a sea of business connections, from LinkedIn contacts to business partners, without fully realising the potential that is up for grabs. This wealth of relationships offers more than just a business card; they form the foundation of a powerful community waiting to be activated. The question that arises: how do we unlock this untapped value and transform passive connections into dynamic advocates for our brand?
More than just making connections
The reality is that many of our networking relationships remain superficial, without the depth or involvement needed to cultivate true ambassadorship. This lack of in-depth interaction leads to a network that is rich in numbers but poor in meaning. Creating a real community requires more than collecting contacts; it requires building relationships that go beyond the usual business transactions.
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Forget your pitch; this is how you become a real networker!
The trap of the endless pitch. We have all been there. You walk into a networking event and in no time you are bombarded with pitches. But how many...
The trap of the endless pitch
We have all been there. You walk into a networking event and in no time you are bombarded with pitches. But how many of those conversations do you actually remember? Exactly, not many. If you want to excel at networking, it is time to shift the focus from 'self-promotion' to 'human interest'.
Why do people not remember your pitch?
It is a classic pitfall: promoting yourself and executing your pitch to perfection. But let us be honest, people do business with people they trust, not those with a well-rehearsed monologue.
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