Why this course? 

The information you want to convey is as powerful as the way you bring it. In a zeitgeist of decreasing concentration and increasing information input, it is crucial to visualise your information in a clear and effective way. The Visual Storytelling course teaches you a method to visually support your communication in a targeted way.

After this programme, you will be able to:

• Package information in such a way that people can easily process it visually.
• Making use of symbolism and semiotics.
• Apply techniques for data visualisation.
• Choosing the best visual support according to the effect you want to achieve.

What will you learn in this course?

What is your message?

• What are the different layers in your message.

Why is visualisation so important?

• How does our brain remember and capture?
• In what way does our brain respond to images?

How will you convey the message?

• Information and data design, past and present.
• Basic principles of graphic, information and layout design.
• What to show and what not to show.
• How to organise the images so you build a storyline.
• Using symbolism and semiotics.

Tools

• Basic visual representations of data and information
• Advanced visual representations
• Infographics
• Presentations (PowerPoint)
• Video