"From life. Sunday evening, as the world envelops itself in the warmth of family, I trade these precious moments to prepare for the approaching week. With a cup of steaming tea beside me, I put everything on edge for a productive week. Once again, I want to give my best, let my passion shine through my work. Before I close the computer, I send another customer-focused email, confirming my arrival. Carefully I schedule the dispatch to 8am on Monday morning, so as not to disturb the Sunday peace. Monday, 8.30am. Just before I step out the door, an email pops in. The client is cancelling the appointment. I allow myself to sigh for a moment and then I call the client and am ready to listen..."

This story is not an exception but reflects a growing trend in our society: the cancellation urge. In a world where everything changes in an instant, the cancellation wave is surging higher and higher. Whether it is an order, a training, or a service, the echo of cancellations reverberates against the walls of many businesses.

Cancellations sow financial and operational chaos, but also provide an opportunity for reflection and growth. Yes, in the short term, cancellation fees can ease the pain. But true entrepreneurs thrive by living their passion, not by surviving on cancellation fees. And in passion lies the key in dealing with cancellation.

How to arm yourself as an entrepreneur against cancellation

1. Clear conditions

Make sure you have clear and visible cancellation terms. But be careful, don't be too quick to talk about cancellation during the sale. It is legally necessary but can be a trap commercially.

2. Offer value and stand behind your value

The higher the perceived value, the lower the chances of cancellation. Let customers feel and experience the true value of your offer. If you yourself  feel you are going below your value, this reflects on  the customer. 

3. Review your offer

See increasing cancellations as a signal. Maybe it is time to review or upgrade your offer as well as market your service in a different way.

4. Engage in conversation

Listen to the customer and find out the real reason for cancellation. Sometimes there is an opportunity in a cancellation.

5. Strengthen customer service

Build deep, meaningful relationships with your customers. A satisfied customer is less likely to cancel.  Surely you are also more likely to accept an invitation from a close friend than a superficial acquaintance.  <  

Cancellations are a challenge, but not an insurmountable one. With the right strategies and a proactive attitude, you can minimise the impact and strengthen your business and client relationships. Protect your passion, your work and your business from the waves of cancellations. Because the key to controlling cancellations starts with yourself!