Do you often struggle with defining your target audience and approaching it effectively in advertising and advertising communications? And do questions such as who are my potential customers and how can we convince them of the value of our product or service often come to your mind?

Failure to accurately identify the target audience can lead to wasted marketing budgets and lack of engagement with the intended recipients.

Discover our training in advertising and advertising communications, a structured approach to address these challenges. Get a better understanding of how people respond to advertising messages and ads. Through our hands-on approach, you will learn how to develop effective advertising and advertising campaigns that resonate with your target audience and prompt them to take action.

Moreover, we make comprehensive learning materials available on our digital learning platform, including syllabus and instructional videos. This gives you the opportunity to gain additional knowledge and insights at your own pace, helping you to effectively apply the techniques you have learnt in advertising and advertising communications.

Learning objectives

Develop an in-depth understanding of the principles and techniques of effective advertising and ad communication.Learn how to create and communicate a powerful brand identity.Explore different media and channels for advertising and ads, and learn how to use them strategically.

Programme (per half-day)

Day 1: Fundamentals of Advertising and Advertising Communication

• Exploration of advertising theories and strategies.
• Analysis of successful advertising campaigns and ads.

Daypart 2: Brand Identity and Positioning

• Development of a strong brand identity and brand positioning.
• Creation of compelling messages that resonate with the target audience.
• Exploration of different advertising media and channels.
• Practical exercises in strategic planning and execution of advertising campaigns.

Experiential learning at The House of Coaching

At The House of Coaching, we believe in an interactive and experiential learning approach. Our training in advertising and advertising communications allows participants to actively participate in the learning process through practical exercises, case studies and discussions. We encourage maximum interaction and experiential exchange to create a learning environment that is inspiring, engaging and effective.

Take the first step towards improving your marketing skills today! Register for our training in Advertising and Advertising Communications and discover how to create effective advertising campaigns that appeal to and engage your target audience.